THE ROLE OF CREATIVITY IN ADVERTISING AND DIGITAL MARKETING

In Dubai, we can see many advertising and digital marketing companies blooming. But an advertisement campaign or a marketing strategy without creativity is like an advertisement with no life. Creativity is the life and soul of advertising and branding. It is what gives life to ads about products and services that may otherwise be monotonous or insignificant for the viewers. Advertisers often turn to advertising agencies for the design and development of campaigns and ads, but an advertising can never be effective unless and until it is appealing. It can only appeal once it is creative and this creativity varies with taste, geography, culture, time, gender, age etc. The professionals in advertising always say that nobody counts the number of ads you run; they just remember the impression you make. In fact, an impression is a differentiator in the advertising business. The creative process includes the following: Preparatory phase: Gathering background details. Digestive phase:...