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Improving Quality of Life With Indoor Plants And Succulents In Dubai & UAE

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  (0) Improving Quality of Life With Indoor Plants And Succulents In Dubai & UAE The number of us living in high rise apartments and closed spaces for most of the day has risen exponentially, and this could be a wakeup call as we shift further and further away from the countryside and nature. In the past, we would spend most of our childhood in the outdoors climbing trees and being around nature. Today, however, is a very different story; the city lifestyle has most of us dwelling indoors for nearly the whole day. From April to late October, with temperatures that range from 40ºC - 52ºC, it is difficult if not impossible to maintain an outdoor garden in Dubai. Whilst many species of plants can thrive and exude beauty during the winter, the months of April to November tell a very different tale. This begs the question; what do you do if you want to enjoy plants and greenery in your life year-round? How can you give your friends and family the gift ...
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THE ROLE OF CREATIVITY IN ADVERTISING AND DIGITAL MARKETING

In Dubai, we can see many advertising and digital marketing companies blooming. But an advertisement campaign or a marketing strategy without creativity is like an advertisement with no life. Creativity is the life and soul of advertising and branding. It is what gives life to ads about products and services that may otherwise be monotonous or insignificant for the viewers. Advertisers often turn to advertising agencies for the design and development of campaigns and ads, but an advertising can never be effective unless and until it is appealing. It can only appeal once it is creative and this creativity varies with taste, geography, culture, time, gender, age etc. The professionals in advertising always say that nobody counts the number of ads you run; they just remember the impression you make. In fact, an impression is a differentiator in the advertising business. The creative process includes the following: Preparatory phase: Gathering background details. Digestive phase:...
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